LOUIS POULSEN VP100 CAMPAIGN

On the 100th‑anniversary of Verner Panton’s birth, Louis Poulsen partnered with MANIFESTO for the premiere launch of the Panthella The Originals lighting collection. Making its return with signature heritage hues, the Panthella The Originals series is far more than mere decoration; it stands as a powerful manifesto in design history. Each colour embodies the bold, optimistic and liberated spirit of the 1970s. Following the narrative theme “A New Chapter Now”, the project embarks on a journey exploring light, colour and design. It re‑embeds timeless design within the dynamic settings of contemporary urban life, illustrating its enduring vitality. “BRINGING BACK THE ORIGINALS” is not merely a lighting exhibition, but a cross‑temporal dialogue on the vitality of design. A “classic” is not simply a historical marker, nor a nostalgic throwback. Instead, it represents a continuously thriving root system of design, capable of striking fresh resonances within everyday life across every era.