F300 Launching Campaign

GUBI reintroduces the F300, an iconic design created by legendary French furniture designer Pierre Paulin. Bringing the retro spirit of the 1970s into the present, the F300 also embraces a distinctly futuristic vision.
Together, GUBI and MANIFESTO reinterpret this design classic for a new context. Taking the F300 as the starting point, they explore the many facets of a “flash of inspiration.”
More than design.
More than art.
More than fashion.
More than a slogan.
F300 is much more than ________.

# Creative Teaser Campaign
# Pre-Launch Content
# Campaign Visuals & Videos Featuring 4 Creatives Across Different Design Fields