F300 Launching Campaign

GUBI重新推出法国传奇家具设计师Pierre Paulin匠心打造的F300经典设计,再次将70年代的复古潮流呈予当下,并吸纳未来感设计。
GUBI携手MANIFESTO,共译经典之作的全新语境,以F300为叙事原点,共同打开「灵光闪现」的不同切面。
More than design.
More than art.
More than fashion.
More than a slogan.
F300 is much more than______.

GUBI reintroduces the F300, an iconic design created by legendary French furniture designer Pierre Paulin. Bringing the retro spirit of the 1970s into the present, the F300 also embraces a distinctly futuristic vision.
Together, GUBI and MANIFESTO reinterpret this design classic for a new context. Taking the F300 as the starting point, they explore the many facets of a “flash of inspiration.”
More than design.
More than art.
More than fashion.
More than a slogan.
F300 is much more than ________.

# 创意前宣 # 预暖素材
# 4 位不同设计领域主理人的创意大片与视频